Analysis
- Illustrated as a comic book, creates a comical effect and makes it less serious.
- Red and Blue ties may connote to different political parties. Labour vs Conservatives, left wing vs right wing.
- Great British flag in the background, links to Brexit. Also, contextualises the whole text as regarding the whole of the UK and has an association with patriotism and racism.
- The font and style of the main headline, Tucker vs Partridge resembles an old fashioned boxing promotional poster.
- The smaller cartoon of Armando Lannucci is comical and perplexed, showing the magazines attitude to Brexit as being ridiculous and comical.
- The black and white The Big Issue logo represents the diametric opposition in views.
- The magazine is dealing with the issue of Brexit in a comical and irreverent way.
- It is showing Brexit to be something which has divided the UK very strongly.
- It is poking fun at this fact an portraying it to be something absurd which fits into a fictional comedy world better than it does into reality.
- It is using intertextuality very strongly with its references to Alan Partridge and Malcolm Tucker.
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The Big Issue Background Information
- The Big Issue has a niche audience.
- The magazine is part of a larger organisation and movement to help homeless people. It is financially independent and therefore not owned by a commercial company.
- The organisation allows registered vendors (homeless people) to work selling the magazine and receive half of the cover price for each copy sold.
- It provides a contrasting example of how media language can be used to construct alternative representations that appeal to particular audiences.
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Key Representations
The UK:
Divided along very clear lines. Both sides at war with each other.
Brexit:
A ridiculous and rather absurd idea which is bringing division and hostility to the UK.
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The Big Issue Cover Analysis
Cover One
- There are ghosts on the cover and ghosts have a negative and eerie connotation.
- The ghosts seem to be mocking Boris Johnson and looking down on him.
- The magazine seems to mock the idea of Brexit by having a pumpkin that resembles Boris Johnson by his hair and ghosts with the faces of the oppositional politicians edited onto them.
- The pumpkin can be seen as a fairy-tale aspect, where he will be exposed for what he really is.
- The ghosts are all a different colour (red, yellow, blue) representing the different political parties, and they are in order of left wing to right wing.
- The black and white The Big Issue logo represents the diametric opposition in views.
- Trick or Treaty is a pun on the famous Trick or Treat, readers will be familiar of it, Treaty links to an agreement.
- The cover looks a bit childish so could portray that The Big Issue feels as though Brexit and the politicians are childlike and comical.
- Having the childish cover makes Brexit seem ridiculous and a less serious matter.
- The font looks like a typical blood, horror font that most audiences would recognise.
- The nightmare before Christmas shows intertextuality.
- Orange colour links to typical Halloween colours; can link to fire and flames, and can be apocalyptic.
- Ease your Brexit blues, shows that people have negative opinions of Brexit, shows the audience is mainly against the idea of Brexit.
Cover Two
- The man on the cover has his finger pointing up which seems like an instruction, which links to the headline of All Rise.
- Resembles a typical theatrical movie or play poster.
- Gold colouring resembles fame and fortune.
- Glitter resembles the theatre world.
- He is wearing a beige shirt, not a suit, this shows he is an ordinary man.
- Purple is represented with royalty and mystery.
- Direct eye contact to the reader, commanding attention.
- He comes under the BAME community, so would appeal to BAME audiences.
- Positive representation for Latino audiences as they are usually prone to racism in America.
- Goes against the stereotype of men being muscular and manly, so he subverts it by showing he is in musicals such as Hamilton.
- The text From the heights of Hamilton to His Dark Materials suggest his journey of careers, acting, writing, singing.
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