Henry Jenkins - Fandom

Henry Jenkins: Fandom

- Applies particularly to the range and diversity of representations offered by long-form TV drama to 'textual poachers' who wish to use these products to create their own culture, for example via fan sites.

- Long-form dramas may achieve cult status, adding to their values for fans.

- The optimistic view of the power of audiences may underestimate the power of the oligarchy of media conglomerates to shape and control television content.

- Jenkins believes that fans play a key role in the media. This is because the fans pay attention to media related content, often with complete focused attention, they engage and use this media to spread/distribute their views/news about an artist/TV show they like and at the same time create a fan community. They comment and share what they want their idols or favourite shows to do in the future which helps producers. Fans can also interpret/construct the meaning of different media products.

- His theory involves a key phrase which is 'textual poaching' (audiences taking a media product and remaking or reworking it to create their own meaning).