Minecraft Merchandise

Minecraft Merchandise 

Conglomerate - a company that owns numerous companies involved in mass media enterprises.

Subsidiary - a company that is owned or controlled by another company.

PEGI rating - a European video game content rating system established to help European consumers make informed decisions when buying video games or apps through the use of age recommendations and content descriptors.

Sandbox - an independent Australian media buying agency. 

Merchandise - goods to be bought and sold to promote or advertise.

Java Script - a scripting language designed to add interactivity to HTML pages.

The Minecraft brand is very distinctive. Consumerism has led to the development of Minecraft merchandise. 
Research and find examples of the best-selling Minecraft merchandise and explain the benefits of merchandise.

Minecraft's best-selling merchandise comes in different forms:
- clothing: hoodies, costumes, t shirts 
- accessories: backpacks, hats, pins
- toys: plush, action figures, building sets
- home: bedding, books, posters 
- Minecraft has also teamed with Lego to make 'Lego Minecraft' sets which are very popular as fans of Minecraft and Lego will purchase these sets.

Benefits of merchandising
Companies benefit from merchandising as it allows for increased brand loyalty. The fans of Minecraft will enjoy collecting new products and become more engaged with the company by wanting to play the game even more. Also, the company will have increased brand recognition due to the merchandise being sold in a variety of places, meaning mass audiences will see these products and get to know the company. Additionally, merchandising will result in higher profits for Minecraft as a mass audience is going to want to purchase these products as Minecraft is already such a popular game, meaning there is already a lot of fans that will buy these items, increasing the profits for Minecraft. If a company teams with another company to produce merchandise, such as Minecraft and Lego then both companies are going to see an increase in sales as it will be fans of both that will purchase the products, which is also a benefit. As Lego is such a well known brand, it allows for more people to see the Minecraft products and maybe encourage more people to play the game. Therefore, there is a benefit of merchandising when well known companies collaborate.